This week, we look at Benjamin Moore’s 2020 Colour of the Year choice: First Light 2102-70, a soft rosy hue blooming with potential.
“We selected First Light 2102-70 as our Colour of the Year 2020 to represent a new dawn of idealism, design and living. First Light 2102-70 reflects a new definition of the home – a shift in mindset from the material to satisfying the core needs in life: community, comfort, security, self-expression, authenticity and ultimately, optimism.”Andrea Magno, Benjamin Moore Director of Colour Marketing and Development
Ten harmonious hues have been selected to guide us into the next 10 years and beyond, the Benjamin Moore Colour Trends 2020 palette features:
According to Benjamin Moore, this modern definition of dwelling replaces long-standing post-war ideals, shining light on a new era of design rooted in fluidity for the multigenerational, multifunctional and different states of mind now found under one roof.
“The Colour Trends 2020 palette plays an integral role in supporting these core human ideals. Colour is powerful but highly subjective, especially through the lens of different generations, relationships and moods. But from the saturated to bright and airy, all are easy to live with and easy to love – whether they stand alone, in a strong pair, or all cohabitate.”Andrea Magno
Repackaging an age-old decorator trick for the selfie generation, Magno tells Architectural Digest that “Pink is just one of those colors. Everyone looks good in a pink room.”
All photos courtesy of Benjamin Moore.